Oh so Pretty

I’m a creature of habit, just like everyone else, and once I find a product that I love, I have a really hard time making a switch to something new. Once I use something for long enough and decide I like how it works, I almost never buy something different, but Ilia tempted me with their modern design and natural ingredient lists, and I’m so glad I gave their products a try!

Ilia’s line isn’t as massive as most, but the products they do have are simply wonderful. Animal product free except for beeswax, the line is fully vegetarian, natural, and much more sustainable than most cosmetic lines. Using plant based pigments and rich ingredients like organic avocado butter and jojoba seed oil, these cosmetics are as luxurious as they are earth friendly, and they work so well too! Originally from Vancouver, the brand is now L.A. based, and it seems every few months they have new exciting products up for grabs!



Now, I’m not going to lie, I haven’t yet tried every single product (though I absolutely plan to!), but here’s what I have gotten my paws on so far:


I was a little skeptical about this mascara, as I’ve been using BUXOM religiously for so many years, and was scared nothing could compete. Surprisingly though, it completely exceeded my expectations. With an angled, tapered brush for perfect lash shape, and a rich, clump-free formula, this mascara boosts my lashes, but keeps them looking natural too. I can’t wait to try out the copper colour next!


Okay so first off, the ivory illuminator is called “Polka Dots and Moonbeams”, so I was sold just reading the label! This product is great for adding dimension and subtle shimmer to the face without piling a bunch of toxic junk on your skin. I apply mine to my upper lip, under my brows, the tops of my cheekbones, and my nose!


I have a real issue with lipstick, because it always seems to dry out my lips extremely quickly. Luckily, the Ilia lipsticks are made with organic oils, cacao butter, and beeswax, and though they give great coverage, they also moisturize and let the lips breathe. My favourite colours of the moment are “In my Room“, and “Perfect Day

Tinted lip conditioner

Ilia’s lip conditioners have shot to the top of my must-have beauty product list pretty quickly, because they’re actually the perfect product. Adding moisture like a lip balm, along with a hint of colour, these little sticks are the ideal product for someone who shies away from lipstick like I do. My current favourites are “Shell Shock“, and “Arabian Nights“.



Photography by Brianne Burnell

*Note: Some or all of the items featured in this post were given to me as a gift from the maker, but I only write about products I genuinely adore, I promise!*

Dear Diary

Ah, February! Love is in the air, and I couldn’t feel more lucky to have so much of it in my life! Don’t worry though, I’m not going to be rambling on about some horrible fairytale romance story: today I’m confessing my love for some super special products!

Before I started beauty blogging, I really had a bare minimum cosmetics collections. I went shopping once a year at Sephora to restock my 5 essentials (eyeliner, mascara, blush, concealer and neutral beige shadow), and that was about it. I loved the pretty look of products, but I never really got into having fun with my beauty routine.

When I started writing for XO Vain, everything changed. Suddenly I couldn’t stop buying beauty products, and companies were actually sending me new products to try too! My cosmetics collection tripled in size over the span of a few weeks, and continues to grow almost daily.

I’ve been super lucky to try so many different products over the past few months, but a few have really stood out in my mind. They’re the products I’ve really come to rely on, to cherish; they’re the products I love!


From left to right, Too Faced Lip Injection Colour Bomb in “Candy Burst”, Rodin Olio Lusso Lip Balm, Lush Bubblegum lip scrub


Davines Hair Refresher Dry Shampoo, Davines OI Hair Oil


Econeco Makeup Rouge Blush Pearls, NARS Orgasm Blush


Province Apothecary Skincare


Butter London “Fairy Cake”, Deborah Lippmann “Stairway to Heaven”, Chanel “Frisson”


Too Faced Pro Essential Teddy Bear Fur Vegan Brushes


Too Faced Bulletproof Brows, Rose De Versailles Liquid Liner Pen, Buxom Mascara


Davines Alchemic Red Shampoo and Conditioner

Photos by Brianne Burnell