Hello! I’m Alyssa, and I’m the blogger behind Random Acts of Pastel.
Random Acts of Pastel (or RAOP for short) started out as a street art concept that I came up with to make the world around me a happier place. I was fresh out of Journalism school, and already feeling jaded by the click-driven, advertising-fuelled industry. I was blocked, stuck, and totally unable to move forward, and finding inspiration in Toronto felt next to impossible
In search of a new creative outlet, I decided to paint everyday objects around my city pastel colours to brighten things up a bit, to do away with all the grey and gloom. After a few pink fire hydrants, I switched my Instagram name over from a personal account to RAOP, and from that moment on I was “pastel hunting”.
Over the years RAOP has grown from a fun personal project that treasures delight and celebrates everyday magic, to a lifestyle brand that strives to do the same. With a focus on fashion, beauty, and design, RAOP puts the party in your daily routine, and shows readers there is no such thing as too much colour!