Oh so Pretty

I’m Loving: Ilia’s Natural, Organic, Cruelty-Free Beauty Line

I’m a creature of habit, just like everyone else, and once I find a product that I love, I have a really hard time making a switch to something new. Once I use something for long enough and decide I like how it works, I almost never buy something different, but Ilia tempted me with their modern design and natural ingredient lists, and I’m so glad I gave their products a try!

Ilia’s line isn’t as massive as most, but the products they do have are simply wonderful. Animal product free except for beeswax, the line is fully vegetarian, natural, and much more sustainable than most cosmetic lines. Using plant based pigments and rich ingredients like organic avocado butter and jojoba seed oil, these cosmetics are as luxurious as they are earth friendly, and they work so well too! Originally from Vancouver, the brand is now L.A. based, and it seems every few months they have new exciting products up for grabs!



Now, I’m not going to lie, I haven’t yet tried every single product (though I absolutely plan to!), but here’s what I have gotten my paws on so far:


I was a little skeptical about this mascara, as I’ve been using BUXOM religiously for so many years, and was scared nothing could compete. Surprisingly though, it completely exceeded my expectations. With an angled, tapered brush for perfect lash shape, and a rich, clump-free formula, this mascara boosts my lashes, but keeps them looking natural too. I can’t wait to try out the copper colour next!


Okay so first off, the ivory illuminator is called “Polka Dots and Moonbeams”, so I was sold just reading the label! This product is great for adding dimension and subtle shimmer to the face without piling a bunch of toxic junk on your skin. I apply mine to my upper lip, under my brows, the tops of my cheekbones, and my nose!


I have a real issue with lipstick, because it always seems to dry out my lips extremely quickly. Luckily, the Ilia lipsticks are made with organic oils, cacao butter, and beeswax, and though they give great coverage, they also moisturize and let the lips breathe. My favourite colours of the moment are “In my Room“, and “Perfect Day

Tinted lip conditioner

Ilia’s lip conditioners have shot to the top of my must-have beauty product list pretty quickly, because they’re actually the perfect product. Adding moisture like a lip balm, along with a hint of colour, these little sticks are the ideal product for someone who shies away from lipstick like I do. My current favourites are “Shell Shock“, and “Arabian Nights“.



Photography by Brianne Burnell

*Note: Some or all of the items featured in this post were given to me as a gift from the maker, but I only write about products I genuinely adore, I promise!*

One comment

  • Very nice blog post. I definitely appreciate this website.
    Keep writing!

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