Dress Up

Rosehound Apparel

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Though Toronto is a dauntingly big city, I’m always surprised by how tiny it seems after living here for a few years. I met Megan Campagnolo, the magical being behind Rosehound apparel, almost four years ago through an ex partner. After my breakup, Megan and I lost touch, though we’d bump into each other from time to time. Then recently I started following an Instagram account for a super cute new local clothing line I was obsessed with, and it turned out to be Megan’s company!

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Handmade in Toronto with love by Megan herself, Rosehound Apparel is the stuff of daydreams for a girl like me. Hand dyed pastel sweatshirts are decorated with ruffles chips and popcorn embroidery, and soft white collared shirts offer up magical surprises like teardrops or swans (my personal favourite!) Oh and did I mention the cat prints? Using new and deadstock fabrics, Megan also whips up fleece cat sweatshirts, cat print 5 panel hats, and button up shirts with cat collars. Basically, she’s got all of us cat ladies covered.

Rosehound Apparel is perfect for creative slobs, for daydreamers who spend a lot of time at home on the couch with snack crumbs stuck on their shirt and spend their evenings dying their hair. Collaborating with awesome artists like Olivia Mew and Rachel Etigson, Megan always has something new and adorable in the works (when I visited she was working on “Born to be Mild” embroidered tote bags and an ice cream heaven design (which I obviously desperately need in my life).

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Next time you’re in the market for a great comfy sweatshirt with a teacup on it, or an adorably sad collared shirt, you know where to find them. And let’s be real: when are you not looking for whimsical, handmade pieces to add to your wardrobe?

*Note: Some or all of the items featured in this post were given to me as a gift from the maker, but I only write about products I genuinely adore, I promise!*

Photography by Brianne Burnell

2 comments

  • Such lovely pieces, especially that collar with the little raindrops. 🙂 I just spent some time scrolling through your past entries and am swooning over everything!

  • omg everything looks so darling! <3

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